Advertising and sales promotion that vie for your attention

**Citizen X** · 25-Feb-21, 12:54 PM

Advertising and sales promotion that vie for your attention

I haven’t watched television since December 2017. Not even one second of television since then.
The only media that I am exposed to is talk Radio 702(92.7) and the Daily Sun. I’m on a sabbatical and very serious about my learning outcomes so I’ll be pretty much in one location until July. Therefore I can’t comment on billboards that caught my attention since January 2021.

The only other forms of advertising and sales promotion that vie for my attention will be adverts in cinemas.

I haven’t watched a movie since December 2017. I will however make certain that I watch “No time to die.” I’ll post something at that uncertain future date about those adverts that caught my attention.

The only other forms of advertising and sales promotion that I am exposed to are: Truck advertising (moving billboards) and point of sales advertising.

My question to myself is: what caught my attention from 1 January 2021 to date

What caught my attention?

Continental Linen: 702: I can’t recall their slogan or jingle
Momentum Corporate: 702: I can’t recall their slogan or jingle
Discovery Insure: 702: it apparently “takes just 60 seconds for you to get a quotation.”
Wheely cars: 702: “wheely it,” “don’t just sell your car wheely it.”
Cash Build: 702: I can’t recall their slogan or jingle
Coca Cola: Truck advert
SA Breweries:; Truck advert
Chappies: Truck advert
Online: Adidas: I can only remember :"Find your energy. Available on adidas.co.za"
Online: Standard Bank: TheForumsa: I can't recall the slogan or the content
Online: Vodacom: TheForumsa: I can't recall the slogan or the content
Online: "trusted identity platform: That's all that I recall

You know I can make this thread so much better with two textbooks. 1: Consumer Behavior and 2: Advertising and Sales Promotion. I’ll have both by next Friday.

I completed the subjects Consumer Behavior and Advertising in 1992.

Advertisers are au fait with the concepts of perception, classical condition and operational conditioning.

What adverts have vied for your attention and on what platform did you see/hear the advert?

There will definitely be “ food for thought,” in your responses

**adrianh** · 25-Feb-21, 01:27 PM

I HATE ALL FORMS of advertising. Advertising is one of the reasons why 90% of the world suffers from ADD. There are thousands upon thousands of useless bits of imagery and sounds shoved upon our senses 24/7. If I could have my way I would live on a farm away from the constant forced sensory overload trying to continually goad us into wasting money on obsolescent consumerist garbage.....G....d and the Robocalls - I wish I could strangle each and every person related to robocalling!

As you can tell I REALLY REALLY hate it. I can't stand going to the shops having to wade through radios blaring with simultaneous in store promotions and people shoving "The latest" new garbage in my hands. Having just gone through dealing with neighbors whose dogs don't stop yapping the entire day and getting the cops to come out (which I really don't recommend because they REALLY REALLY don't like to be bothered about crap and treat the victim like garbage) I really think that being deaf and blind might be a Godsend!!!!!

**Citizen X** · 25-Feb-21, 01:46 PM

Originally Posted by adrianh

I HATE ALL FORMS of advertising. Advertising is one of the reasons why 90% of the world suffers from ADD. There are thousands upon thousands of useless bits of imagery and sounds shoved upon our senses 24/7. If I could have my way I would live on a farm away from the constant forced sensory overload trying to continually goad us into wasting money on obsolescent consumerist garbage.....G....d and the Robocalls - I wish I could strangle each and every person related to robocalling!

As you can tell I REALLY REALLY hate it. I can't stand going to the shops having to wade through radios blaring with simultaneous in store promotions and people shoving "The latest" new garbage in my hands. Having just gone through dealing with neighbors whose dogs don't stop yapping the entire day and getting the cops to come out (which I really don't recommend because they REALLY REALLY don't like to be bothered about crap and treat the victim like garbage) I really think that being deaf and blind might be a Godsend!!!!!

Very good afternoon to you Adriaan,
You definitely on to something with what I’ve underlined!
It’s a combination of subliminal stimulus, Pavlov’s classic conditioning, BJ Skinner’s operational conditioning, perception based techniques and Maslow’s hierarchy of needs.

At this precise moment I recall something that came to mind in January 2018. I said to myself then, “It’s got something to do with this. If one is in a supermarket and you could literally hear every single sound being made it would drive you crazy!

Think about it.

Imagine hearing every single trolley sound, every single box being cut open in the storeroom, every single footstep, every single cash register being rung, every single voice, the sound of forklifts and the sound of shelf packing at the very same time. Now our senses are designed to block certain things out and our hearing is limited.

If hearing was not limited, just hearing the sound of every single noise would drive one insane!”
This is why I’ve now resigned myself to obtaining bothh a textbook on consumer behavior and advertising and sales promotion.

**adrianh** · 25-Feb-21, 01:49 PM

Ok, rant over....

I will admit that there are a couple of ads that are really special because they are so thought provoking or funny.

My favorite ad of all time is this one by Allan Gray. It kinda remained with me since the 1st time I saw it. To me this ad is a work of art.

https://www.youtube.com/watch?v=37_hvW68vP8

My favourite tagline ever is this by Bausch and Lomb (The contact lenses people)
- "We can't change the way the world looks but we can change the way you see it"

Of course the Vodacom "We've been having it" ads were all brilliant because they take the P!$$ out of us in a really funny way.

https://www.youtube.com/watch?v=-ILE6yUEyyQ

https://www.youtube.com/watch?v=8QShTLavdfM

**adrianh** · 25-Feb-21, 02:13 PM

Originally Posted by Citizen X

Imagine hearing every single trolley sound, every single box being cut open in the storeroom, every single footstep, every single cash register being rung, every single voice, the sound of forklifts and the sound of shelf packing at the very same time.

This is my mind most of the time. I struggle with sensory overload. When we go shopping I generally leave my daughters in the noisy shops and go outside. Clicks and Builders Warehouse are terrible - loud radio (often just off station so the static is bad) with constant announcements and in store advertising on top of it. I've complained about it but shops don't care. Builders warehouse has strobe lights in the lighting section shining directly into your eyes - I don't go there anymore.

**Justloadit** · 25-Feb-21, 03:01 PM

Yes the most annoying advert daily on 702, and other mediums such bill boards, TV and even on DSTV must be Outsurance.
On every radio station, on every TV channel there they are with them crap adverts.

The only time I would tolerate them was when they had the "Pot Hole Brigade" campaign, which was stopped by the municipality, which said that they could not fix the pot holes as it was the municipalities job. Well we know how well that is doing, and the points man patrol, where they sent out points men to direct traffic due to the number of traffic light failures in Johannesburg. Not sure the reason that this stopped, but also had something to do with the municipality cancelling the contract.

Thank goodness that DSTV has a record function and a pause and fast forward function. I usually breeze through the adverts with fast forward.
But just recently, they have added a new feature when you press pause, and the time extends I think more than 30 seconds, the picture disappears and damn advert is displayed on the screen.
WTF, I am after all paying for this service!

Anyway there are some very old adverts that still ring in my mind occasionally when certain words are spoken
See if you can figure it out

It's not inside! it's on top!

They taste so good, cos they eat so good!

Love the Nando adverts
I still remember the one where they had a burnt out beetle on a trailer, advertising what happens after consuming a Hot Nando's chicken peri peri

The other one was the diner taking out a toilet paper roll from the freezer to help him cope after eating a hot Nando's chicken.

I also enjoyed Allan Gray “Father’s Share” TV commercial

**Justloadit** · 25-Feb-21, 03:05 PM

Originally Posted by adrianh

I HATE ALL FORMS of advertising. Advertising is one of the reasons why 90% of the world suffers from ADD. There are thousands upon thousands of useless bits of imagery and sounds shoved upon our senses 24/7. If I could have my way I would live on a farm away from the constant forced sensory overload trying to continually goad us into wasting money on obsolescent consumerist garbage.....G....d and the Robocalls - I wish I could strangle each and every person related to robocalling!

As you can tell I REALLY REALLY hate it. I can't stand going to the shops having to wade through radios blaring with simultaneous in store promotions and people shoving "The latest" new garbage in my hands. Having just gone through dealing with neighbors whose dogs don't stop yapping the entire day and getting the cops to come out (which I really don't recommend because they REALLY REALLY don't like to be bothered about crap and treat the victim like garbage) I really think that being deaf and blind might be a Godsend!!!!!

Can only agree.
I must admit that I have developed a tunnel vision, so tend to not even see the adverts any more.
I also suffer from tinnitus, so many times the annoying sounds are drowned out by my own white noise generating machine

What I have noticed on TV, or radio is that the advert volume level is elevated above the typical program volume. Maybe something to catch your attention.

**adrianh** · 25-Feb-21, 05:08 PM

Originally Posted by Justloadit

Can only agree.
I must admit that I have developed a tunnel vision, so tend to not even see the adverts any more.
I also suffer from tinnitus, so many times the annoying sounds are drowned out by my own white noise generating machine

What I have noticed on TV, or radio is that the advert volume level is elevated above the typical program volume. Maybe something to catch your attention.

I got rid of the TV's many years ago. E-TV with their constant porn every 5 minutes on a Friday and Saturday evening put the nail in the TV coffin. (I don't mind porn per se - it is just the over and over nauseating garbage that got to me) I NEVER listen to the radio anymore. I can't remeber when last I turned the car radio on. The problem with TV or radio is that is is 3 min talk then 5 min ads ....all the time. I watch Netflix and Youtube (with zero ads ever) I will rather not watch anything than be interrupted with ads all the time.

My daughter and I went to Clicks just now to get our prescriptions filled. The place sounds like a cross between a casino and an airport arrivals terminal. I can't deal with it - I start feeling nauseous and my ears start ringing. I would NEVER go inside a Clicks for any other reason than getting the scripts.

I also have tinnitus but my internal white noise generating machine isn't powerful enough to drown it out. Speaking of white noise - I sleep with white noise because the one neighbor's demon barking mutt from hell emerges from its underworld-dumpster at 7pm and continues to yap till down. I truly despise dogs now as much as I despise Clicks!

**Justloadit** · 25-Feb-21, 08:18 PM

Originally Posted by adrianh

I sleep with white noise because the one neighbor's demon barking mutt from hell emerges from its underworld-dumpster at 7pm and continues to yap till down.

Maybe you need to get a Dog Bark Silencer Device