“Ubuntu is the essence of being humane" Desmond Tutu
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Justloadit (27-Feb-21)
Adrian, it looks as if you do actually look at ads
Just pulling your leg. Yes there are some memorable ads where creative people have actually applied their minds. The problem is the same as with art, music and just about everything else - standards are falling and people accept the crap that are dished up. Poor quality should NEVER be accepted!What makes an advertisement memorable (jut some thoughts):
1. A great tagline:
- Just do it.
- Its not inside its on top.
- We can't change the way the world looks but we can change the way you see it.
- I'm lovin it!
2. Great story telling that encapsulates the message that the advertiser is trying to get across without actually saying so:
- The Allan Gray ads do this perfectly.
- Some of the older Volvo ads were able to do this with safety.
- The old VW ads with David Kramer and other artists kinda showing family life with their products. These ads worked because the music was really good (Not that I am a David Kramer fan but the image was appropriate for the time)
3. Cuteness:
- Remember the old Chomp ads with the Hippos. I can still see the little hippo trying to stretch its mouth to eat the 2c chomp with his mother.
To the guys recommending radio stations, thank you very much, but I'm not interested as all radio stations carry ads. The DJ's are mostly uninformed juppies who talk crap and think that rap and hip hop is music. I have a huge music collection which I load onto USB or DVD for extended plays. When I'm working, doing admin or research requiring a bit of brain, I listen to classics or Spanish guitar in the background. When doing manual work or driving, I listen to Rock & Blues.
Tune in to Midnight Blues on FaceBook for a sample.
Excellence is not a skill; its an attitude...
Citizen X (28-Feb-21)
Very good morning to you Blurock,
Also incredibly enlightening! I just challenged myself to that 'thought experiment.' The question I asked myself on the spot was: *What classic adverts do you remember?" To be perfectly honest I hit a blank!!
After a couple of minutes "Fresca," and "VW minibus," came to mind but nothing else. I'll give it some more thought though
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“Ubuntu is the essence of being humane" Desmond Tutu
Spelling mistakes and/or typographical errors I found in leading publications.Click here
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I still hit a blank! Mind not functioning optimally this morning!
This is what came to mind:
Grandpa
Scope magazine advert
Jannie Spies Cremora Advert
Cadbury Chomp advert
Sasol glug gug advert
Chicken Licken T axi two advert
Coca-Cola Always Advert
Audi turtle advert
Samsung Knox seagull advert
“Ubuntu is the essence of being humane" Desmond Tutu
Spelling mistakes and/or typographical errors I found in leading publications.Click here
sabbaticus
The problem with "popular" music is that it is designed to make money from the masses - no different to cars - that is why it all sounds and looks the same.
There are still really great artists out there - we just have to look harder - Spotify is really great for finding good music.
OK lets get back to what is an acceptable advertising method.
After all, we all have a product, which we would like to sell, however we need to inform potential customers that there is a product available that may make their life easier or more pleasant.
We can not at at any time say that there can be no advertising. This is not a solution.
If this is the case then there will be no business, as no one will know about your product.
So how can we inform the public, that we have a product that can help.
1. You have to establish who would be interested in your product
2. Establish what type of advertising method will reach your target market
3. Establish what type of advertising will peak your target market's interest
4. Establish what type of advertising will attract your target market to at least look at your advert
5. Allocate a budget to produce the advert
6. Allocate a budget to get your advert into the market
7. Establish a manner for your target market to contact you for a one on one sales call
On many occasions I have lost intreset in a product, because the company trying to offer the service/goods, just makes it so difficult to do business with them.
Learn from these experiences and apply it to your company.
Victor - Knowledge is a blessing or a curse, your current circumstances make you decide!
Solar pumping, Solar Geyser & Solar Security lighting solutions - www.microsolve.co.za
Very good morning to you Justloadit,
Wow! What you've shared has been incredibly enlightening!
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“Ubuntu is the essence of being humane" Desmond Tutu
Spelling mistakes and/or typographical errors I found in leading publications.Click here
sabbaticus
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