Quote Originally Posted by Dave A View Post
Actually I'm not complaining. The great thing about the low service levels typical in South Africa at the moment is most often you just need to provide good service to get the business.
Agreed, this is why South Africa is the land of opportunity. In the land of the blind, One Eye is king!

On the direct marketing side of this discussion: If the costs are low enough to pump out those cold approaches, that 1.8% success rate becomes a perfectly viable return.
As long as it does not take you 1000 personal calls to get 18 replies. We all know that time is money and we could apply ourselves more productively than paging through the Yellow Pages. If it is an automated type of marketing, not taking much of your time it may be OK.