Over the years, search engine optimization, or SEO for short, has gotten a dodgy reputation. A handful of people have engaged in dishonest tactics that have sullied the waters for the rest of us.

SEO has never been and never will be an exact science. That has led to great debates over the best ways to boost a website’s traffic. Some wonder whether SEO is even necessary as the Internet continues to evolve and search engines change their ranking factors and algorithms.

In fact, you may even wonder “does SEO really work?” Or you may be asking “is there a way to make my SEO work better?”

The answer to both of these questions is yes. In this article we will discuss why SEO works, how it can pay off for any business, and discuss some of the SEO mistakes that you should keep an eye out for on your website.