For a first time entrepreneur, it is very difficult to pull the plug. The typical thoughts going through your mind is that you are a failure if you close or liquidate.
This is a folly thought.
Been through this one, if I had closed earlier the first time I experienced it, i would have saved a packet of money.
The second time round, I closed far earlier, as I was seeing the signs that caused my first one to close, and basically cost me a couple of thousand Rand, as opposed to the first one, which was almost R800K.
What is great about closing, and starting again, is that you have a clean slate, and you operate differently.
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