Five Ways to Improve your Site’s Ranking (SEO)Originally Posted by serverhenry
1. Publish Relevant Content
2.Update Your Content Regularly
3.Have a link-worthy site
4.Use alt tags
5.Metadata
Title Metadata
Description Metadata
Keyword Metadata
Five Ways to Improve your Site’s Ranking (SEO)
1. Publish Relevant Content
2.Update Your Content Regularly
3.Have a link-worthy site
4.Use alt tags
5.Metadata
Title Metadata
Description Metadata
Keyword Metadata
Keyword meta tag will get you penalised by google. They do not use it and it's seen as spam the rest of the tags you mentioned is correct, note the title and description MUST contain the same keywords otherwise penalty.
@OP
It is very difficult to give advise without a website as it's a per case basis the following is a general guideline:
- Try not to repeat content.
- Try to get linked from other, relevant and high quality websites.
- Try to make sure your outgoing links are relevant to the content of your site (rel="nofollow" for ones that aren't, such as ads).
- Give each page a relevant (and unique) title.
- Add in a meta description to each page describing the contents or purpose. Keep in mind that meta descriptions are not used as much today.
- Mark up your site using schema.org, if applicable, to display rich snippets.
- Build a sitemap for your website and submit it using the Google Webmaster Tools.
- Keep content unique and relevant to your website.
- Use HTML correctly (<hn> tags, titles and alt attributes on images).
- Try to use relevant keywords in the URL.
- Ensure a fast load time.
- Use HTTPS for everything.
- Make sure that your site is mobile friendly and use the mobile friendly test.
Generally, if you follow these rules, your domain will naturally rank better with Google over time. If you try to speed this process up, using things like keyword spamming on your website, this is likely to be picked up and blacklisted by Google so avoid this wherever possible.
Wait, what?
The keywords meta tag is deprecated and Google actually now looks at it to flag websites as its been exploited.
It's better to leave it out entirely than risk being penalized by their algorithm.
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It wont get you penalised. It now serves no purpose google claims they ignore the tag yet the extra words can get you penalised .... so if you are already heavy on keywords this can now tip the scale to get you penalised.
However strangely Bing still uses the tag and yahoo now becoming part of bing does too. Maybe they will depreciate it too. But yea i agree if you are working google get rid of it it serves no purpose to google.
Any way for that locAL LISTING WITHOUT having to rank at the top of the page......
Open a google my business account and that will assist with getting you info in the knowledge panel - The google map result for places qualifying for your query that are closest to you.
Also from google plus open a brand account as this i another source where google will draw info from to see if you qualify for the knowledge panel .
Use schema markup another source for the local packs information.
Open a wiki for you business. ( this one needs careful planning and research)
link your you tube account to your google brand account.
Make sure you keep it updated and make sure everything especially nap is the same across all accounts.
5 simple fact to boost your ranking in local search:
1.Title and meta description tags:
As google has increased the size of search result area It is very Important to make the best usage for title and meta description and be sure they aren’t getting conflicted.
2.Online directories and citations
Its very Important to be visible on your local directories, in fact the purpose of local Seo needs that. Its
A necessary to be listed on top online local directories.
3. Google My Business:
This is a key fact for local SEO, however it is almost mandatory to be registered local business listing on Google.
4.Online reviews matter:
Yes it does matter to your credibility and brand value. Try to catch up more True review from your consumer or if you use reviews make by your own then write the post that seems to be organic.
5.Use local structured data markup:
Structured data is the standard format for Giving information about your webpage page content; as like, on a product page, what are the raw elements, products description and resources.
structured data also uses to operate special search, like for that product page user can find you by searching the raw materials or resources.
Moreover, there are many things that couldn’t have discussed in this short brief, as Optimizing Google map ,Keywords, local content strategy etc.
Regards
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