So a TV advertising campaign is out, then
There isn't much sense in trying to get consumers to an empty site. What you need to target at the moment is businesses to list. Once you've got a few onboard it'll get easier, but those first ones are probably going to take a lot of hard, focused, frustrating and massively inefficient work.
I'd suggest that would be a good start.
In my opinion (for what it's worth) this is where you should be heading:
For businesses it's online advertising for Rx per month with a 3 month free trial.
For the consumer, it's an online comparison shopping service.
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