Poll: If a regular customer asked you to match a cheaper price from a competitor, you would

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  1. #1
    Platinum Member Marq's Avatar
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    For me, this is a depends scenario.

    1. It depends on your overall policy to pricing......but
    2. It depends on how badly you may want that customer for future business......or
    3. It depends on how badly your sales look for the month and you need to cover your margins....which leads to
    4. It depends if you are asking to go below margins.....in which case - go to step one
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  2. #2
    Diamond Member wynn's Avatar
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    Match the price with reservations.
    Is the opposition getting a better cost?
    Is he offering the same product or something cheaper?
    Is he in a deeper hole than you?
    Is he saving on transport or other charges?

    or for any other reason? find out so that your margins remain the same.
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  3. #3
    Moderator IanF's Avatar
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    Dave
    I can normally lower the price by using cheaper materials or manufacturing methods. It works like this which 2 of the 3 do you want
    Price
    Quality
    or Speed.
    One thing is that you should never sell below cost as it is hard to raise prices later.
    I always say I sell on service and price is secondary.
    Only stress when you can change the outcome!

  4. #4
    Site Caretaker Dave A's Avatar
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    Quote Originally Posted by IanF View Post
    it is hard to raise prices later.
    I see that as the biggest snag in this. This might not just cost you some bottom line on this deal - it could come back to haunt you for years to come.

  5. #5
    Diamond Member tec0's Avatar
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    To me it comes down to “who is selling it cheaper”

    If it is company “A” and there service stinks. I say: “Good luck with your purchase then”

    If it is company “B” and there service is ok. I say: “Sorry, but my cost doesn’t allow it”

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