Agreed but I don't see that would account for one loaf of brown bread being more than double the price of another. They're both locally produced from the same or similar ingredients, same labour pool, same transport system etc so I could see a 10 or even 20% price difference creeping in. The fact that the prices are so far apart means to me that they're not trying to compete with each other or the pricing isn't being driven by normal market forces such as supply and demand which is also a bit worrying.
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