The idea is not to monetise it. If I can generate a few leads from the newsletter, great, but that is not the goal. The reason why I started my agency is to help businesses with smaller marketing budgets create marketing strategies and marketing implementation plans. I find that many small business owners manage their own marketing and have questions like the ones I mentioned but no-one to ask for practical advice. I'm willing to 'donate' an hour or two per week to answer these questions and create and send the newsletter.
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