Quote Originally Posted by IanF View Post
Hi 23,
How will you monetise this?
In the USA you can get canned newsletters especially for printers, just they are too focused for the US for them to useful here! Now if you could offer this at a reasonable price I would be interested. I just think the market might be too small here. But I would be interested.
The idea is not to monetise it. If I can generate a few leads from the newsletter, great, but that is not the goal. The reason why I started my agency is to help businesses with smaller marketing budgets create marketing strategies and marketing implementation plans. I find that many small business owners manage their own marketing and have questions like the ones I mentioned but no-one to ask for practical advice. I'm willing to 'donate' an hour or two per week to answer these questions and create and send the newsletter.