All too true, SoftDux. I think the trick is not to ram it down their throats. You need to use a real "By the way" approach in social mixers.

If someone shows real interest, I tend to go "Give me your contact details and I'll give you a call to set up an a meeting." This works for two reasons:
  • There's no "Hard sell" pressure, and
  • You show your business environment is seperate from social activities