Nienke, In your case you will have to do cold calling. This can be approached in different ways. Not a shotgun approach, but a well planned and organised strategy.
You wish to recruit suppliers (B&B hotels etc) and customers (the paying public). How do you intend recruiting them? By phoning or calling them one-by one? The purpose of marketing is to communicate and inform. A press release is free and the most under rated form of advertising. This can be arranged with local newspapers, radio stations (do people still listen to the radio?) or in the form of a seminar for owners of B&B's, hotels etc.
Take one area or town at a time and arrange a breakfast or afternoon cocktails etc. Once you have buy-in from suppliers, you can start marketing to consumers. This can once again be in various forms and may include a website, printed ads, mail shots pamphlets and the like.
A good CRM program may give you valuable feedback and allow you to tweak your offer and improve return business. Peter Drucker wrote "The aim of marketing is to make selling superfluous." If you have to use persuasive techniques or do a lot of personal selling of your product or service, then perhaps your marketing is not very effective. Do the groundwork and get the most effective message across.
Good luck with your venture.
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