How about selling Adverts?

[Dave A]

I mean selling advertising ideas.

It is an interesting thought.

With business-as-usual, someone that comes with an advertising idea has the delivery mechanism in place that converts from idea to action. That's how they make money out of their idea.

How much would a business pay just for the idea?

My kneejerk reaction is "not much" where they have to go on and do all the practical stuff that moves concept to reality. In a general way ideas are dime a dozen, and a heck of a lot of them aren't really all that viable.

Still, there might be some ideas that could fetch a decent price. I just can't think of any offhand.

But then maybe that's the problem/opportunity?

I'm pretty curious about what other members think on this.