Managing a business website

[Chatmaster]

Do you mean you cannot understand my company's english introduction? Does the english introduction has some problems?

I have to agree, your site will not be able to sell much.

From an online selling perspective, your site simply do not provide me with the information I would need to "Buy". Your English translator didn't do a bad job, but the way English is spoken in countries like the US, UK, Aus and SA it simply doesn't work.

My advise to you is to use more visual (Video, Pictures) and simply highlight the key selling points. Rather avoid writing paragraphs of information as this will make the job of translating it to English much more simpler as well as effective.

I would like to highlight the following examples

Experts of Security System

should rather be "Security Systems Experts"

World economy has developed rapidly in recent years, so each country’s resource need has increasingly, and then the ocean shipping market was booming.

should rather be "In recent years several countries had to deal with increased resource requirements, due to a rapid developing world economy and a booming shipping industry."

My sentences can definitely be improved but at least it makes sense. The content on your site doesn't make sense unless you analyse each sentence until it makes sense.

The average person interested in your kind of products do not like to read information as you present it. They would like to see a visual as well as specifications.

For example:

<Picture>
Muscle velocity:
Damage radius:
Amo type:
Lethal/non-lethal:
Range:


Etc.

Avoid the paragraphs and rather look at key selling points. Keywords you could look at would include "Powerful, Range, Effective etc.

[jdg1868]

For Chatmaster

According to your examples, I think improve my english level is necessary. And you said english expression is different between US and SA, What differences are they?

[Chatmaster]

And you said english expression is different between US and SA, What differences are they?

I think you misread my post. I did not state that there were a difference between the US and SA English (Although, strictly speaking this is correct, but irrelevant in this discussion)

Let me put it differently. I am far from an English master (Many people find my English deliciously) but your site's content seems to be written with a dictionary and with many mistakes in terms of context, grammar and word order. That is why I say stick to short points, instead of paragraphs. Stick to key selling points, they are self explanatory to your target market.

[Dave A]

but your site's content seems to be written with a dictionary and with many mistakes in terms of context, grammar and word order.

I suspect something like the Google translation tool. It's kinda functional for communication, but it certainly loses a lot of the subtleties - and when it come to making an impression, it is all about those subtleties!

[Webmaster]

Hi guys,

this point in any developed website is important

1. Absolutely stick to specifics, Remember your clients took the step to view your site and it’s your marketing tool to those clients!
2. Content is important especially to the clients that we will expect to do business with and to Google.
3. Don't assume. Your clients might find what your explaining to be confusing. Just because you know how your product works don't assume everyone else does.

If you’re struggling with the content get an editor to help! It could make all the difference. Even if your editor is just an educated, first language speaking individual.

PS Good luck

[jdg1868]

I know why no one has interested in my security system because my poor english.

[Webmaster]

jdg1868 - I can assure you 100%

- Even if your website was perfect with all the bells and whistles!
Your traffic would not be any better without a solid marketing plan.

Online and if possibility offline.

[jdg1868]

jdg1868 - I can assure you 100%

- Even if your website was perfect with all the bells and whistles!
Your traffic would not be any better without a solid marketing plan.

Online and if possibility offline.

I have no experience of marketing. What is a solid marketing plan?

[Webmaster]

Check the forum for marketing advice, SEO help, Idea's turned into action, Try contact Social Butterflys, or Other social media groups.

Search Google, create a marketing niche that suites your product or your target client base.

Marketing is a full time job!

[Adriaan]

Hey Webmaster

Thanks for starting this thread! Great stuff!

Yea, I totally agree. Online marketing takes a long time and is hard work, an ongoing process.
Sometimes you can shoot to Google's first page, but that depends on the niche you,re in and the competition you've got.

The 2 most important things in SEO, like Webmaster said, is links to your site, and content. That's it.

So, how do you build links and get content?

1. Article marketing, like www ezinearticles dot com
2. Video marketing, like www youtube dot com
3. On-page seo, like keyword density, <H1> tags, image tags, meta tags etc
4. Press releases, like www prlog dot org
5. Social media like www twitter dot com
6. Google places
7. Facebook fan page
8. PPC (Pay per click) marketing, like Google and Facebook
9. Directory listings and citations
10. Content - well, your website should be about what you know, and know how to search for further info on it, at Google.

These are some of the more important methods, there are others as well.

I'd like to see your contributions.