We have much to improve on it seems
We have much to improve on it seems
Don't feel bad. I think the web flips quite a few traditional marketing ideas on its head.
If you have a shop, you tend to get pretty focused on getting people in the door on the chance that they might buy. The shop window is aimed to get people in the door - and there's a whole psychology behind this essentially massaging pack dynamics.
I think lots of people see their website as the shop window, and that the visitor is only "in the door" when they subscribe, make a phonecall, send an email or "open the box" (sticking to my earlier analogy).
I suggest the way you've got to look at a visitor to your site is they're already in the shop!!
What information can you give him or her to close a sale?
And why create obstacles to getting that information?
If they get what they're looking for, they'll be back - or subscribe, become a fan etc.
You want to spend your quality time working with prospects.
Let your website do the donkey work of sorting the prospects from the suspects.
Last edited by Dave A; 07-Oct-10 at 10:17 AM.
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Just a humble opinion from my side.
With a website if registration is identified as a conversion factor you need to plan a funnel from the end to the beginning.
In other words start with the registration process.
- What information do we require from the individual that registers
- How can we make the registration process as fast and effective as possible without loosing abovementioned information
- What added bonus can we offer an individual for completing the entire registration process
- Plan the auto-mailer sequence and also see if you cannot integrate some cross selling and up-selling in there
Then you need to look at the why an individual would like to register.
- What exceptional value can we offer the individual?
- How can we make our offer to the individual truly worthwhile with added bonuses?
- What would our call to action be?
- How will we word our call to action in the shortest possible way?
- Do we have urgency integrated into our offer, eg limited time offer
Now you need to look at where you would integrate the conversion factor into your website. How prominent would you make it on the website and how would you guide the visitor into the funnel.
Your website seems to be down but on memory I can't recall that there was a registration feature anywhere on the site that guide the visitor into registering, the only thing I can remember that was on the website was a login button which I cannot see would have been effective for converting the visitor.
Roelof Vermeulen (Entrepreneurship in large organizations)
Roelof Vermeulen| Rock flaps south africa
Thank you to everyone!!! The feedback I have received has allowed me to re-think our approach.
Chatmaster - probably the reason why you couldn't enter the site was because we have been doing a lot of updates, hopefully the next time you pop in, there shouldn't be any problems.
An overview of our services has been added on the about us page because most of the hits happen on the About Us page.
I have installed another application for new registrations; I find this one to be more user-friendly.
Public visitors can now view our articles on our website without having to register, if the visitor would like to download the PDF article, they can by registering with us.
Only Registered visitors can download presentations provided to us by our presenters from the forums we organise and sponsor.
Just what you said Dave:
We want our visitors informed, leaving us with having learnt something new, we want our visitors coming back wanting to learn more and hopefully by having our articles available to read on the site they will come back!I suggest the way you've got to look at a visitor to your site is they're already in the shop!!
Thank you again!!!
Last edited by Cream; 11-Oct-10 at 04:40 PM. Reason: Text Added
Oh yes - much better
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Cream (11-Oct-10)
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