Quote Originally Posted by BusFact View Post
What goodwill? Who will be affected?

I would imagine most of your customers to-date are private sales. Congratulate them on having received the benefit of your opening special where by they received wholesale prices. They have 10 days to still receive these prices if they want to but some more after which only the retail price will be available to them.

Those enquiring for wholesale prices: Advise them that the current price is the whole sale price and that the new retail price is effective immediately for all other new customers.

So yes, your best option is to raise the retail price.
The +- 1000 people online who have already seen the shirts advertised at the current price. Many of these people are potential customers, and many are already customers. (I'm more worried about the potential customers, as I don't want to negatively influence the possibility of them buying the product by raising the price.)

I guess it has to be done, though. Thanks, once the pre-order phase is up we will most certainly look to do it. I think it will do more good than harm in the long run. Having retailers stock our shirts means a whole heap of exposure and sales that we might not get otherwise.