Quote Originally Posted by Wukkie View Post
As said above, if you can a get a list of the owner name and the email address, you could set up a mail merge to email the fyler out. but I would say, why not create a newsletter that you send out maybe once a month or every quater. If you send bluk mail, there are services which you could use and you can give the client an option to cancel the newsletter. Most people don't, but atl east this way it would not get put down as Spam.
I like the newsletter option as, you can give a client usefull infomation about the indusrty and what is happening. If the articles are very interesting, client will keep the name in mind. sort of a soft sale approach.
Hi Wukkie,

What you're referring to is commonly known as a mailing list, but I don't want to take this approach for various reasons. For the type of product & service (photos, photo shoots, etc) I'd prefer to target possible clients directly. One of the products will be wedding photos, which can easily be targeted to any home owner for that matter.

Since I don't know who needs wedding photos, I'd like to be able to get my name out there and tell people what I have to offer. If they don't need my services, fine. But if they do, then they know where to get hold of me.


Quote Originally Posted by Meshack View Post
Quinn

1. I have learned over the years that D marketing is very successful if you launch an intensive campaign. Results are as much as 18% per project.

2. Yes, research shows it's spam. Best way to approach it: Be guest marketer and not an intruder and you'll be rewarded.

3. Please, please don't go and just sell. This is dangerous in its simplicity. Prove to your client that you bring value first by solving thier pain and then ask for business. Do this to the right "farmed selected" target market.
Some valuable lessons learned