You need to preplan at least 2 months ahead. Ask the cheaper price for the early bird price and be prepared to only get about 10 bookings with your first workshop. The first ones are tough as you have no reputation yet. However you must get those bookings at least 3-4 weeks before the workshop as the venues will demand a deposit to ensure your booking. It can be seriously stressful
I did advertising before (Newspapers) and the normal online marketing stuff, but I now use agents to advertise for me, I am simply to busy to have time for the marketing part of it.
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