There is something of an interesting insight into the finances of Olympic and local sport in this story.
It is not as though we do not spend big on sport in South Africa. Sponsorship from private companies on rugby, soccer and cricket alone, tops R3-billion a year. The state-owned Lotto budgets to spend almost R700-million on sport each year.

But a number of sports organisations do not meet the Lotto's criteria, such as the requirement that they supply financials for two years, so actual disbursements are lower, at about R500-million, according to evidence presented to parliamentarians.

The R500-million was split this year between 50 sporting codes, 20 of which are Olympic sports. These 20 codes shared R53-million, with Sascoc, the body which runs the Olympics in South Africa, getting R28-million, also from the Lotto.

The R53-million is more or less half the R113-million Australia says it costs to get an Olympic gold medal. With Australia's final tally sitting at 14 golds this amounts to more than R1,5-billion spent on Olympic achievement.

According to Sascoc the R28,9-million it gets goes to projects such as the Olympic Games, the Paralympic Games and the Commonwealth Youth Games. It also receives R9,1-million from sport and recreation and about R4-million from the Internaional Olympic Committee. It says that about 20% from all projects is recovered for admin costs.

According to UKSport, the British government's sports agency, the country spent £235-million on the summer Olympic sports in the run-up to Beijing.

This is about R3,4-billion on Olympiad sports alone. Their total medal count in effect cost the Brits about R63,8-million each. And this is not taking into account corporate sponsorships for the various teams and athletes.
full story from M&G here