I must tell you guys, I've been playing with Facebook Ads a lot these past 2 weeks and the results have been nothing short of inspiring!

Their CPM ads give you serious value for money. I set up an ad over the weekend and got 20-something targeted clicks to my guitar forum at about $0.01 a click!

The CPC model is much pricier though.

Just remember, when you set up an ad there, to be as specific with your demographics as possible. It means paying less for better qualified leads!