Cold calling

[Moneymaker]

Oh spank me - I missed one

I'll send one of the "Stormers" boys your way......

And you are correct in that the less practiced you are at identifying and asking for appropriate referrals the colder your prospects will be. Hence it's important to know who your ideal target market is that you want to work with and to ensure that your sources know that too.

The best was to get referrals is to give them first.....then wait for the floodgates to open...as each referral you give should make 2 people very happy with you!

[Dave A]

I measure just how "cold" the call is by the clammy palms and high heart rate factor

I've watched grown men wither as they call their bestest buds to come to a presentation on his new business and to meet some of his new business associates

After that, calling total strangers is a walk in the park

[duncan drennan]

Start reading Seth Godin's blog, that should point you in a good direction.