Quote Originally Posted by Dave A View Post
TV adverts?
Radio adverts?
Newspaper adverts?
Speciality magazine adverts?
Junkmail adverts?
Advertorials?
Spam emails?
Optimised website?
Pamphlets?

Any form of passive marketing saves having to make that introductory call, which is all a cold call is really.

If you are trying to avoid having to call the suspect possible client whom you've never met before, then you need to get them to call you.

Now how can you get them to know about you so that they might call you when they've got a need you can satisfy?

Then out of all the available options, what method(s) might be the most cost effective when measured against the return?
The most important one is missing....it's called prospecting for referrals.....