OK - no new thread so let's derail this one properly.
Product - financial software
Target - business owners, managers.
Apart from the thoughts above, I'd also think "inside the box" (just for a change) and get it on retail shelves. Makro, Incredible Connection - where else?
If your box is the right size, it's really cheap advertising and you might even make some money selling the box. Why else does Nortons, Microsoft et al have boxed product on the shelves when the product can be delivered online? Free marketing exposure!
Next thought - Send demos to accountancy companies. If one shows interest from a reasonably reputable firm - go the whole nine yards to impress. Nothing like an accountant's endorsement - you could even mention him/her them on the box
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