I am sure if you asked any of my customers why they support our business, why they keep using our services, some for as long as 15 - 20 years. I have had one customer, who I had be doing work for over 15 years, turn around one day and said they didnt believe they could trust that I had their best interest at heart, I walked away and have never gone back.

They answer would be trust first and quality second.

If I was in the business of making money, I would be doing things completely different to the way I do things now. I would be a lot less concerned about my reputation, as an honest person, there would be no ethics in the manner in which I conducted my business and my main focus would be to get rich as fast as possible.

I am in for the long game, not the quick buck. This should be the question you are asking. It is easy to make quick money.

Quote Originally Posted by Blurock View Post
What is the purpose of a business?

So should the purpose of a business not be to create a customer? Once you have created the customer, the next step is to retain the customer for repeat business.
So how do you retain a customer and keep them happy and coming back for more? (and also tell their friends).