I reckon that the people who are involved are planning on sticking around, rather than some other shenanigans (personal opinion). They are sitting on a farm in Wellington which probably has a pretty big value (bigger than the amount involved).
What is really interesting is the relationship with their clients. Think about how this would normally go down. Upstream company owing a big chunk of change goes poof. All the downstream companies sit with a huge debtors book. They have a couple of options: go bankrupt, ask investors for money, ask the bank for money.
Now in this situation Stormhoek has built a whole lot of good will with their clients, who are willing to give them bridging finance. Not because it is a good investment, but because they love the product and want to keep it alive.
The internet changes things.
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