Find competitors (i.e. similar websites and/or pages in your niche) with many high-authority inbound links (research)
Figure out how competitors are building links (learn)
Replicate/steal their tactics (replicate)
It helps you understand several key things about your competitors:
- Get a behind-the-scenes look at your competitor’s backlink profile, and why they rank for different search terms
- The specific strategies and tactics used to land quality links
- The growth of their link profile (are they dedicating a lot of resources?)
- The types of content attracting the most backlinks
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