Dave, check that he wants the qualification itself. He may prefer to be a rock star! The subject matter is possibly of no interest to him - you need to engage him here or face the fact that you have the wrong guy earmarked!

Similar to a kid at school! IF they like the subject they do well. Sometimes we need to point out exactly where the portion they do have an interest in, kicks into gear and how it all fits into the overall picture.

No guitarist likes practicing scales to begin with, demonstrate that you can make a lead guitar speak to you without even placing your right hand on the strings to strum and hear the scales being practiced again and again and again.......