Hi All,
Does anyone know of any good resources that I can use as a base to build buyer personas?
To clarify: I'm not looking for blogs or guides on how to create buyer personas, but rather stats (demographics, psychographics, etc.), maybe categorised by industry?
I know info in this regard is quite hard to come by in South Africa, but just thought I'd try my luck before I try other avenues.
Any recommendations or advice will be appreciated.
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