Originally Posted by
Blurock
Adrian, I fully understand the satisfaction that creativity and doing what you love can give. "Love what you do, do what you love".
Peter Drucker, the marketing guru one said; "Because the purpose of business is to create a customer, the business has two - and only two basic functions; marketing and innovation
Marketing and Innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business".
My suggestion would be to first protect your IP and innovation, not by registering a patent, but by partnering with someone who could be contractually bound to bring the products to the market and promote it worldwide. The world has become corrupt and patents are not being recognized universally; it has to be registered in almost every country individually. All patents are eventually copied. Should you register a patent and not launch immediately, someone may produce the product in a foreign country long before you are ready. To litigate in foreign countries may just be beyond our means.
By keeping your innovation under wraps until you are ready to launch, you have a window of opportunity and first mover advantage for a limited period of time.
This may give you enough time to establish a brand that will outsell any late comers to the market. Further R&D may keep you ahead of the competition and further strengthen your competitive advantage.
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