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Originally Posted by
GielTettelaar
Depends though. SEO is definitely different, a lot different from 2014, but it's definitely still worth doing. It's just nowhere near as easy as adding some keywords and then you're at the top of Google. Things such as structured data will still get you higher on Google's ranking.
The main difference is that it requires a lot more research than that it did a couple of years ago - which I find is why people generally struggle with it. Either because consultancy is too expensive or the time required is too much.
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