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Thread: Book review: Advertising and sales promotion by Ludi Koekemoer

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    Book review: Advertising and sales promotion by Ludi Koekemoer

    Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.

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    Diamond Member adrianh's Avatar
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    Yes...and?
    “Why, sometimes I've believed as many as six impossible things before breakfast.”
    ― Lewis Carroll, Alice in Wonderland

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    Hi Adrian, I was reviewing one of my favourite books. You should read the book.

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    Diamond Member adrianh's Avatar
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    I am still somewhat unclear about the point that you are trying to make in the initial post because of your extreme use of "elevator speak"

    The message seems to be "Things change, adapt"
    “Why, sometimes I've believed as many as six impossible things before breakfast.”
    ― Lewis Carroll, Alice in Wonderland

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    Well Adrian get the book so you can have a clearer picture what is it all about.

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    Diamond Member adrianh's Avatar
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    No. Your explanation does exactly the opposite of providing a clearer picture of what the book is about. A clear picture is one where the object is in sharp and simple focus. I prefer to read books with few adjectives.
    “Why, sometimes I've believed as many as six impossible things before breakfast.”
    ― Lewis Carroll, Alice in Wonderland

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    Saying a whole load of nothing !

    You shouldn't have to get the book to understand ..... Surely a person should be able to read the review and then decide whether they might like the book or not ?
    Last edited by HR Solutions; 03-Mar-16 at 08:31 AM.

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    The title of the book is self explanatory, no need to go any further. The review is clear and you should get the picture what the book is all about. If you are into advertising and sales, then this book should be of interest to any person who needs to understand the field.

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    Diamond Member adrianh's Avatar
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    Quote Originally Posted by Jimmycolberg View Post
    The title of the book is self explanatory, no need to go any further. The review is clear and you should get the picture what the book is all about. If you are into advertising and sales, then this book should be of interest to any person who needs to understand the field.
    The review is far from clear, my translation of the review is clear.
    “Why, sometimes I've believed as many as six impossible things before breakfast.”
    ― Lewis Carroll, Alice in Wonderland

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    Site Caretaker Dave A's Avatar
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    To my mind, the op does nothing to promote the book. In fact, quite the opposite.

    You say -

    Quote Originally Posted by Jimmycolberg View Post
    Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.
    Has your style adapted to the current digital age?
    Based on this, quite clearly not.
    Which can only mean reading the book proved totally ineffective.

    So I am properly underwhelmed.

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