And then we do a Google search for website designer or web site design and we get?
Even with web design, one of the site's listed keywords - nowhere.
The site has PR5. So clearly inbound links (referrals or "reputation") is how people are finding him. Now if he paid a little attention to keyword presentation for search engines, they'd be impressed too.
EDIT: OK. I've now tried quite hard. web design geneva, web design canada - nada
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