Hi Zaid here..
MLM Nugget for the day..How to attract more ideal prospects to your MLM offline and online.
Step 1) Decide on WHO your ideal customer/team member is.
Not everyone Is going to buy from you because what you have is not the ideal fit for everyone. (That's the same for any product/service on the market.)
Your goal is to find people that already want what you have. Eg: you sell weight loss products (herbalife, amway, GNLD, etc)....who is your IDEAL customer? Get specific and write it down.
Is it your aunt Mary who can't afford much OR is it an overweight well paid executive who doesn't have time to make meals (hence would love to use shakes instead and can afford it) AND also desperately wants to lose weight?
Who's the better customer? Which one is easier to sell? One you'd need to convince (pricing etc), the other will be a lot simpler to sell to....making your biz more fun at the same time.
Step 2) Research WHERE your perfect customer/prospect congregate?
One (of many) strategy is using Facebook groups. Continuing with above example...which FB groups would your perfect customer spend their time in? Get creative and think outside the box.
Maybe a local business owners forum?
Or a forum for lawyers etc?
Step 3) Add VALUE first.
Once you find where they are, join those groups.
Warning: But for the sake of your buisiness Do NOT post your links or scream that you are a x distributor ("x" being the MLM you with) in that group...It screams unprofessional, desperate and you'll get kicked out the group.
Here's the deal....nobody cares what you have until they know you care about THEIR best interest/well being.
KEY: Become a valuable resource for "weight loss for busy executives". Add consistant value to the group. Give advice, links to useful health resources, smoothie recipes etc.
This is how you attract (pull) your perfect customer to you.
Eventually they will inbox YOU asking for help etc.
How cool is that? They contact you for your product/business!! Much better than asking/begging for biz.
Hope this little article helps you and your biz grow.
Any mlm related problems/challenges you having? Please don't hesitate to ask me here (on this forum).
Zaid.
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