More likely , your site sucks.
People would not have clicked if they did not need the service or product.
Design is a key factor which will retain interest and your bounce rate will be a lot better if you have something good to look at which has been well presented.
Relevant content, regularly updated seems to work the best along with your key words in the url and sprinkled around the site.
I am not sure how Google weighs in with back links and resources these days - they used to have it way up the weightings but seem to be keeping quieter about it now.
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