Originally Posted by
GertH
If you're looking at social media as a search engine as Justloadit mentioned ("Do I use social media as a medium when looking for stuff?"), then the majority of the social media platforms are in its infant stages. If you compare social media to another medium, I would compare it to traditional T.V. It's more of an "entertainment" medium and users don't pay to use it, which means the users are the product, and businesses pay to reach those users via advertisements.
Southcape, you are 100% in saying that most businesses "fade" away on social media, however, the correct answer in definitely, yes. Social media definitely works, it's the businesses that "fade" away and think all they need to do is setup a profile and post 1 or 2 posts, is the ones who think social media is not one of the best advertising platforms.
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