It boils down to people with skills/talents in a field starting their own business for freedom, wealth etc and then getting bogged down in the admin, details and never having time for everything. As it starts building up then the cracks start showing and opening.
This imo is the reason most SME's fail within 3-5 years. I am a firm believer in Gerber's E-Myth philosophy where you setup every business as a franchise model and systemise the living hell out of it.
Having taken his idea onboard and building onto it I am now the proud owner of an almost completed ops manual with which a monkey could replicate my business. I expect I have gone too deep into it but will refine over time. I have issued bits and pieces to my staff but am nowhere near the finished product. Once I'm on a beach getting bored I will know I'm finished LOL 😄
I think your plan for joint front end is great but you must as a unit agree on the structure/procedure to be followed in order to avoid issues in the future.
My first step would be to refine the product offering into something a lay person can explain to another and understand. This will enable the front end to direct enquiries effectively without constantly having to back and forth about who does what...
If your keen I would love to come through and check the operation out and have a chinwag over a beverage. I'm based southern suburbs Cape Town. I am hugely curious about the concept you have setup.
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