My sentiments argue for "Kruger & Sons" and I would not have it changed on a whim of another party.

However, if the new name is really as snappy and logical and excellent as "Vital" and if the name change helps secure the survival of the business then changing it is fully justifiable and the correct course to take. Also, loyal clients will never drop you just because your name changed.


Good luck, its not an easy decision to make