The whole campaign is fictional! It΄s a school assignment; we will develop a new productline for kids between 4 and 12 years old, consisting of easy to make, healthy breakfast/lunch/dinner. We have to create a cross media campaign (a website with other media) for both the Netherlands and South Africa.
Once again, it is all fictional (to a certain extent!); we won't actually launch this product on the market. Also, all data will be treated anonymously!
If you have any specific questions, feel free to ask and I will be happy to answer
Kind regards,
Hugo
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