Based on Michelle's experience, it would certainly seem P 'n P isn't just yet

Funnily enough, Pick 'n Pay's online marketing got a mention at a marketing indaba I went to a couple of weeks ago. The comment was they're still applying "traditional media" marketing principles - the online outlet option is mentioned as a by-line at the bottom of the old-fashioned "page of products with prices" print media stuff and that's about it.

The impression was they're merely hedging their bets rather than making a full blown attempt to drive it as something stand-alone completely independent from the stores.