Does your domain name have to be the same as your registered business name?

[league_of_ordinary_men]

back to business, your online presence is an extension or association with your brand. I suggest that where possible, that you try keep your domain name similar to that of your company name.
I simple example of why this may benefit you is a potential customer hears your company name and does not necessarily know how to get in touch with you, so they do a search on google for xyz trading. Lets say for a moment that your registered name was xyz trading and your domain was ieatpopcorn.co.za - the likely hood of them finding your domain listed on googles first page of results is slim.

hope this helps

Hi shabsta,yeah I was thinking the same thing.To me it just doesn't look right buying from one company and getting invoiced by another for what you just bought.