BLACK
Positives: modernity, power, sofistication, formality, elegance, wealth, mystery, style
Negatives: evil, death, anger, sadness, remorse, mourning, unhappiness, mystery, anonymity, fear
BLACK
Positives: modernity, power, sofistication, formality, elegance, wealth, mystery, style
Negatives: evil, death, anger, sadness, remorse, mourning, unhappiness, mystery, anonymity, fear
Excellence is not a skill; its an attitude...
"Nobody who has succeeded has not failed along the way"
Arianna Huffington
Read the first 10% of my books "Didymus" and "The BEAST of BIKO BRIDGE" for free
You can also read and download 100% free my short stories "A Real Surprise" and "Pieces of Eight" at
http://www.smashwords.com/books/view/332256
Colours have a huge impact on certain consumers.We tried to change the colour of a label on some of our products a while back and the consumers didn't want to buy them anymore.We changed back and don't have any problems.The colour was associated with our brand.
We are just just above animal man, colour is a huge part of natural human nature and psychology. Ripe fruit anybody?
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin
In a split test on a website selling shoes, they split test a page selling a particular brown shoe - one test with a black background and the other with a white background for the image of the shoe. Sales for the black background image was 64% higher than the page with the white background image.
But don't for a moment assume this to be a golden rule for brown products. The particular presentation I got this from was about the importance of split testing, and it didn't take long for the presenter to make the key point - assume nothing. Just because something worked in one case doesn't mean this can be relied on in another.
Participation is voluntary.
Alcocks Electrical Services | Alcocks Pest Control & Entomological Services | Alcocks Hygiene Services
Chrisjan B (09-Aug-13), pmbguy (09-Aug-13)
No matter what colour tin Castle Lager is sold in I will still drink it. You see, when it comes to beer I am colour blind.
Thanks for the heads up!
Did you like this article? Share it with your favourite social network.