Selling the latest technology is one of the key factors in most companies today, if you are left behind with technology so will your company.

Latest technology doesnt always means new electronic gadgets, in my industry for example, it could be a dustless chasing system, or an LEM lamp which could save you lots of money.

Baffling people with bullshit is one thing, understanding your industry and offering the latest technology you are familiar with, is another. 50 years ago trying to sell people computers would have been quite a challenge, today people only want the latest and up to date systems.