Originally Posted by
dfsa
Many people would argue about what I would suggest.
Firstly. sportdirect have already over 4600 pages indexed, so it will all depend on how many pages you already have on the first page. Direct searches per Month is only 75 for sport direct. The domain is 3 Years old.
Secondly. sportsdirect on the other hand is 8 Years old and is a PR1 domain. There are 720 direct searches for sports direct.
You don't need to move your site, but if you feel like you want to, then it is no problem. Your files and site will stay exactly the same. You only would need to change your header to Sports Direct.
Personally I would look at the long term benefit to point SportsDirect to the site and do a re-direct for sportdirect. Make sure you keep both domains. In the short term you will loose all indexed pages for sportdirect, but they will be quickly indexed again under sportsdirect. Just be patient and give it a couple Months.
To sum up. Sportsdirect is a much better and stronger proposition for the long term. Therefore do a re-direct on SportDirect to point to SportsDirect and then point your new domain SportsDirect to your site.
Your purchase of R1k was a good deal for sportsdirect.
I would also suggest you do a little back search on sportsdirect to just ensure the domain was not involved in any illegal activities. I don't think it would have been, because you most probably bought the domain from a domainer that just had the domain parked and the fact it is a PR1.
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