I understand critics, many of the ideas that are making people money in the world today are ideas that people say would never work. When I was living in England I went to soho china town, and the place is full of chinese restaurants, how does one then open a another chineses restarant in a place full of chinese restaurants and make a sucess. One owner starts a restaurant called Wonkys, the theme of the chinese restuarant is that the waiters and chefs are very rude to clients, the restaurant is famous for that.
Thats funny. Not only did I frequent Wonkys I also got the T shirt! My wife and I still miss their chilli pork chop.