Mark, that may be true for holiday destinations, but not for the market Marq and myself is in. This market is very much price driven, expecting all the bells and whistles as well. There is a constant price war going on and half your calls received is from opposition doing price checks.
The other problem we face is that people expect a guest house to be on call 24/7 like a hotel. They do not realize you have to sleep as well, not talking about uninterrupted time for yourself. I can understand that, but then expect to pay for the service. Hotels charge what they do for a reason.
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