This screenshot clearly demonstrates the value of split-testing. I increased my results by 42%! That's awesome!
Now that I have a winner, I can take the winner of this test and tweak it some more to squeeze out a few more conversions.
This particular test was for an opt-in list where my goal is to get 2,000 subscribers in under 12 months. I was on-track before the test. Can you imagine how much I've sped things up by doing proper testing? A few percentage points difference might not seem like much but look at the numbers: 50 conversions versus 71. I'll take the 71 thank you very much!
Somebody wise once said that marketing IS testing. If you're not testing, you're not marketing. You're gambling. Ever since I read that, I've been hooked and it continues to pay off, each and every time
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