Originally Posted by
dfsa
I don't agree with the statement above. You have been in the third spot, now it was a matter to keep it there. Your landing page for that keyword is the reason you made no sales. You could have multiple services and products available on the landing page. If I am correct you do offer hosting, sell some ready made templates, sell your website building services. Don't make it sales pages, grab the attention and then send them to the various sales pages.
The cost to be on No: 1 for that keyword. Well let me rather put it this way. There is no real competing pages.
To say it is not a money keyword is also not 100% correct. It is a numbers game. Key Phrase: ( I want a website now ) Good money keyword, but dang nobody search that keyword. Just an example.
Website is already targeted, but it has a wide range, your landing page must cover a good portion of the range. Even if you only use the keyword to add prospects to your list.
Looking at this and seeing that you don't want to go after the keyword, I think I should go for it.
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