I think we should start by creating a simple site profiling a business
We have already done most of the work
We have a list of the key words we are targeting
We have set up the title tags on the pages we have already created
Google has found the site and indexed it
What we need to do now is to build pages adding content and building a structured organised profile of the business and services offered
As we add static pages to the site we bleed the secondary key words down into the title tags of the internal or child pages.
You want to break your business up into three, four, half a dozen different divisions, departments or sections
And to then add child pages to each
This gives your site bulk and depth , something that Google likes.
Go to your admin dashboard
Select Pages/All Pages
Double click one of the pages you have created
This opens a window which allows you to edit the page
Across on the right of the page you will see Page Attributes under Publish
The first field allows you to structure a menu hierarchy with the Parent page at the top
Followed by child or internal pages.
Change no parent in the drop down box to one of the other pages you have created
And click Update
Click through to the live site and view the changes you have made.
Note that you can also change the order in which the Pages appear in the menu
The last field under Attributes is Order and you can control their position by allocating them a higher or lower numerical value.
You now start building your business profile, fine tuning the word picture you are creating for the Google spiders.
Did you like this article? Share it with your favourite social network.