aaah.....but that depends on what you mean by SEO. And this is where it gets tricky. What is SEO and what is not? If you are trying to improve your visibility in the search results you don't want to be chasing paper in the wind. Traffic and click throughs are not SEO, in my mind. You optimise a site to improve your ranking to get visibility and to get traffic as a result. This is one step removed from what I understand SEO to be. Is the distinction important? I believe it is.
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