Which is more important, products or marketing?

[Blurock]

Although both are important, no amount of marketing will support a bad product.

There was the case of the dog food manufacturer in the USA. Huge marketing campaign and smart packaging resulted in all stock being sold out within 2 weeks. It obviously appealed to the dog owners.

Second batch delivered, but it just sat on the shelves. Research then revealed that the dogs did not like it!
This is also a lesson in identifying your target market.

[BusNavig8]

Although both are important, no amount of marketing will support a bad product.

There was the case of the dog food manufacturer in the USA. Huge marketing campaign and smart packaging resulted in all stock being sold out within 2 weeks. It obviously appealed to the dog owners.

Second batch delivered, but it just sat on the shelves. Research then revealed that the dogs did not like it!
This is also a lesson in identifying your target market.

Dont know if this is so much a marketing problem as much as a lack of research into what the demand would be for the product and what that need would be . I.E did they give it to dogs to eat before they manufactured it. Or it they werent the manufacturers, and merely took the product to market, should have ensured that there was a want for the product - In this case not the owners but the dogs! - so the question still begs surrounding the research issue.

I believe that it is an error of perception to say for eg, if you are promoting online sales of airtime, to say "there are 10 million users of the product". That may be true, but what part of that market do you have ACCESS to. Marketing is all about your accessible market and not about the market size, after taking into account that the market size is big enough for you to operate in. (I often use the Brand Development Index to calculate this)